THE CANTER CLUB Social
The winter migration: Why more riders are making Dubai their cold-season base
Every autumn, a quiet migration takes place in the equestrian world. As outdoor arenas across Europe freeze over and the show calendar thins out, a growing number of horses board cargo flights heading south-east, destination Dubai. It is a pattern that has been...
Equestrian life in the UAE: Business as usual
When the Iran conflict escalated across the region in early 2026, many people outside the Middle East assumed the equestrian world here had come to a standstill. The reality on the ground in the UAE has been more nuanced and, for those of us based here, considerably...
Global Equestrian Industry CEO Report 2026
Executive Insights on AI, global growth & strategy from 25+ Senior Industry leaders Across Europe, the Middle East,Asia and Latin America Executive Summary In early 2026, The Canter Club conducted confidential executive interviews with more than 25 senior leaders...
Our team
Our team is made up of experienced social media marketers who are passionate about helping equestrian businesses succeed online. We stay up-to-date on the latest social media trends and best practices to ensure our clients get the best results.
Caroline Bucher
Founder The Canter Club
Nicola Genrich
Social Media Expert