Our Mission

With over six years of experience in social media and influencer marketing, she has worked across both corporate and agency settings in the sports industry - shaping campaigns for global brands and niche communities alike.

As an equestrian content creator since 2015, Caroline combines professional expertise with firsthand experience in building authentic, engaged audiences online. Her unique perspective allows her to bridge the gap between brands and the target audience, delivering campaigns that resonate deeply within the equestrian world.

Over the years, she has successfully led influencer strategies and creative social media campaigns for equestrian brands and events across Europe and the Middle East. Her mission is to bring more visibility, professionalism, and innovation to the equestrian industry through modern marketing.

In 2025, Caroline founded The Canter Club with a clear vision: to elevate the equestrian industry through professional, modern marketing and help equestrian brands gain the visibility they deserve. Through The Canter Club, she offers a marketing and content consultancy that truly understands the equestrian world - from the inside out.